Pearly
Pearly
Category
Identity Design
Identity Design
Year
2025
2025
Industry
e-Commerce
e-Commerce
Concept Statement
The Train to Discovery
The Train to Discovery
About
Pearly set out to solve a problem social media never quite cracked: turning attention into intentional discovery. Combining the scroll-driven discovery of TikTok with the convenience of Amazon, Pearly reimagines social commerce as a train ride, each stop revealing something worth discovering, buying, or exploring. The identity draws on this idea directly, using an energetic palette and a bold, expressive visual language built around movement and anticipation, including a custom wordmark and a library of graphic devices inspired by the rail world.
Pearly set out to solve a problem social media never quite cracked: turning attention into intentional discovery. Combining the scroll-driven discovery of TikTok with the convenience of Amazon, Pearly reimagines social commerce as a train ride, each stop revealing something worth discovering, buying, or exploring. The identity draws on this idea directly, using an energetic palette and a bold, expressive visual language built around movement and anticipation, including a custom wordmark and a library of graphic devices inspired by the rail world.
Building on a logo designed by the Intasect team, I shaped the visual system, its application across use cases and materials, and the brand's verbal identity.
Building on a logo designed by the Intasect team, I shaped the visual system, its application across use cases and materials, and the brand's verbal identity.
Role
Art Direction, Brand Design & Copywriting
Art Direction, Brand Design & Copywriting
