Pearly
Pearly
Category
Identity Design
Identity Design
Year
2025
2025
Industry
e-Commerce
e-Commerce
Concept Statement
The Train to Discovery
The Train to Discovery
About
Pearly realised the concept of social media was built strictly on the basis of social interaction and has struggled to integrate the commercial layer over the last few years. With product visibility being limited to the extent to which the business owner can create unrelated content, the Pearly team has created the right social commerce world for product creators and buyers by combining the discovery-driven nature of TikTok with the convenience of Amazon, turning every reel into a product you can purchase with a single tap. Our creative approach was to design a brand that helps product creators get discovered and helps the right market get to them.
Pearly realised the concept of social media was built strictly on the basis of social interaction and has struggled to integrate the commercial layer over the last few years. With product visibility being limited to the extent to which the business owner can create unrelated content, the Pearly team has created the right social commerce world for product creators and buyers by combining the discovery-driven nature of TikTok with the convenience of Amazon, turning every reel into a product you can purchase with a single tap. Our creative approach was to design a brand that helps product creators get discovered and helps the right market get to them.
I was Art Director on the project, leading and designing the visual system, its application across use cases and materials, and the brand's copywriting.
Role
Art Direction, Brand Design & Copywriting
Art Direction, Brand Design & Copywriting
