Rightstar
Rightstar
Category
Identity Design
Identity Design
Year
2026
2026
Industry
Creative Community
Creative Community
Concept Statement
Where Creatives Choose Creatives
Where Creatives Choose Creatives
About
Rightstar Co set out to build a different kind of home for creative professionals, one that moves away from the isolated freelancer model and the noise of generic job boards & social media communities. Built on the idea that "creatives choose creatives," the brand creates a high-trust, peer-to-peer network where quality and craft are recognized by the people who actually understand them.
Rightstar Co set out to build a different kind of home for creative professionals, one that moves away from the isolated freelancer model and the noise of generic job boards & social media communities. Built on the idea that "creatives choose creatives," the brand creates a high-trust, peer-to-peer network where quality and craft are recognized by the people who actually understand them.
I led Art Direction on the project, shaping the visual system and applying it across use cases and brand materials, alongside the copywriting that shaped how Rightstar speaks to its community.
I led Art Direction on the project, shaping the visual system and applying it across use cases and brand materials, alongside the copywriting that shaped how Rightstar speaks to its community.
Role
Art Direction, Identity & Copywriting
Art Direction, Identity & Copywriting
